Box Office Reaction

Screen Shot 2014-06-23 at 4.00.03 PM
SO, not to say i told you so or anything, but i did get a few things right about this weeks box office numbers (and some wrong). Firstly i was bang on about what Think like a Man Too and Jersey Boys would do, i quoted them at going for 30-35 and 10-12 million respectively and right on the nose they pulled in 30M and 13M. Lucky guesses? I would think not. Both HTTYD 2 and Edge of Tomorrow did drop a bit more than i was expecting (and well hoping for), as well as 22 Jump Street holding on a bit stronger than i would have thought also. It definitely went against the current summer trend of 60% drops in week 2. So far this year has been really great for movies, but the box office hasn’t been rewarding the quality we have on show here.

With only a few movies left for the year that i think can really do some box office damage (looking at you Transformers), which ones do you think will crack open the 100M ceiling thats been so illusive so far? I would go with Transformers and probably The Hobbit. There are some really excellent movies still to come, but i don’t think any of them have the range to pull more than 75M on opening weekend. Let me know which movies you think will make the 100 mark.





Box Office Reaction




This weekend box office results surprised me quit a bit, the result were as follows :


1: 22 Jump Street – $57.1M

2: How to Train your Dragon 2 – 49.5M

3: Maleficent – $18.5M

4: Edge of Tomorrow – $16.5M

5: The Fault in Our stars – $14.8

6: X-Men: Days of Future Past – $9.8M

7: Godzilla – $3.3M

8: A Million ways to die in the west – $3.2M

9: Neighbors – $2.4M

10: Chef – $2.2M


Mind you these are the American Box office results, there are some very surprising things and trends happening here. Firstly, what DID surprise me. So right off the bat, the top 3 for me here is very surprising. The actual numbers for 22 Jump Street, don’t surprise me seeing as sequels of well accepted movies often do well, whether or not the movie is as good as the first. The shocking thing here is that its nearly 60 million dollar haul made it to the top of the box office. Why? Simply because there was another sequel to another very well accepted movie opening in How to train your dragon 2. So how does a rated R comedy beat out an amazingly good animated movie open to almost all audiences? Well to be frankly honest, I have no idea. While How to Train your Dragon may very well go onto to out perform 22 Jump Street (I and expect it to), opening weekends are very import for movies, and when movies open way under their industry projected totals, people don’t take that very well. I do feel that HTTYD2 will follow in the slow burn footsteps of the first film, but still shocking that it got beat for weekend champion by an R rated comedy. The second thing that surprised me here are the legs that Maleficent are showing, managing to still be in the top 3 in its third week on the charts, while Chef is also impressing with its constant growth and spread seeing as this is 10 weeks after its first limited release.


So what didn’t surprise me? Well for one I was right about the front loadedness of the Fault in our Stars, after it took a huge 70% drop in its second week (who want to cry their eyes out twice in CINEMA). There is currently a trend in movies dropping around 60% in their second weeks, but we are talking about 60-64% here and after opening at number 1, 5th is a pretty steep drop off. Also Edge of Tomorrow did as I thought it would also, building off of very positive word or mouth and seeing a much less drastic drop off in its numbers, and only barely missing out on the 3rd stop held by Maleficent. I still expect it to stay in the top 5 even next week, as the movies opening aren’t looking like box office gold. My predictions are for HTTYD2 and Edge of Tomorrow to hold onto top 5 spots (possibly numbers 2 and 3 respectively), while new entries Think like a Man too and Jersey boys should pull in about 30-35 Million and 10-12 million respectively.


Godzilla, X:Men and Neighbors are still holding out well a month and over since their releases. The lack of true money grabbing fire power entering next week means also that if 22 Jump Street can prove to be more than a decent sequel that it has a chance to duck the trending 60% drop off as well. Don’t be surprised either if next week The Fault in our Stars drops completely out of the top 10 (don’t feel too bad though, the film cost 18 million to make and in the states alone has crossed 80M). 22 Jump Street has also pretty much recouped its budget, but the 2 big budget films (Both of which I gave glowing reviews to AND THEY DESERVE IT) are the ones struggling here. Both have budgets in the 180M range, and both have time to make it up, but both were hoping to drop at least 75M opening weeks, and we have seen that 90% of a movie’s money is usually made in the first 3 weeks. I definitely hope they do make it, and their quality deserves.


So what do you think? Do these numbers surprise you as much as they do me? And sorry to any Spain supporters out there, right now Chile are picking you guys apart.


Forza Azzurris


Review: 22 Jump Street

“After making their way through high school (twice), big changes are in store for officers Schmidt and Jenko when they go deep undercover at a local college.”

Here we have another sequel going for the one up….so, does it? Well for the short answer no, but that doesn’t take away from the fact that this movie is funny, very funny. That fact this movie is a sequel is even very well made fun of by the movie itself, and the ability to make fun of itself is a good thing here as it adds another layer of humor to things. Both of the main characters here have great chemistry and their timing of jokes off of each other is great. This is also probably the funniest Ice Cube has ever been, in anything, and he truly adds some very memorable scenes. So why do I say it doesn’t live up to its 21 street predecessor? Even with the nods to the repetitiveness of sequels on a whole, the film still does sometimes feel a little been there done that. There is also a bit of a slowdown in the middle of the film, but then the end of movie does ramp it right back up. This movie also does have one of the best used end credit sequences, that allowed for the addition of a lot of laughs and a lot of fun (there is an after credit scene here so stick around if you can). Channing and Jonah are really a great match, and it’s great to see that they can also identify and play off both their similarities and their differences in the movie which adds a nice sense of personality to it and less of a you could have used any character here vibe. So overall this movie is definitely worth seeing, and by itself is more than a good comedy. It can’t quite live up the heights of 21 Jump Street, but the self-awareness of the movie is very refreshing and its no doubt another addiction to the great summer of movies for 2014.

Review Score : 7 out of 10

Review: How to Tain Your Dragon 2

“When Hiccup and Toothless discover an ice cave that is home to hundreds of new wild dragons and the mysterious Dragon Rider, the two friends find themselves at the center of a battle to protect the peace.”

This movie is truly what a sequel is meant to be. Check all the criteria to be a good sequel;

Continue the development of at least the main character

Up the anti

Increase your scope

Add new characters

And this movie does them ALL, and All WELL. Hiccups character (as well as all the others) is a few years older now, and really becoming a man. And we fully see the change in his attitude and his worries and problems that go along with being older. The stakes in this movie have also definitely been raised, you really feel the increased level of urgency and danger here. The film itself is simply breathtaking and gorgeous. The shots of the landscapes and of the dragons flying are phenomenal and there is an amazing level of attention to detail in the animation. There is an overall feeling of increased ambition. There are a bevy of new characters in both human and dragon form, and all do well to add to the story going forward. The voice acting here is most certainly on point, aided supremely by the amazing character animations. The facial expressions and movements are extremely human and expressive. At time this movie is extremely emotional, and then at other times its full-fledged, fast passed action. There aren’t any dead spots or wasted moments here either. When the movie is not engaging u emotionally, its wowing you with stunning scenery, or its striking you with brilliant action scenes. The entire cast of voice actors here is also brilliant, most of which truly get lost in the character making u only see and hear the character and not the respective actor. This summer is really shaping up as one of the best summers for movies, and How to Train your Dragon 2 is truly another hit out the park here and I recommend everyone from young to old to see it, there is something in here for everyone.

Review Score : 9.5 out of 10

Review: Edge of Tomorrow

“An officer finds himself caught in a time loop in a war with an alien race. His skills increase as he faces the same brutal combat scenarios, and his union with a Special Forces warrior gets him closer and closer to defeating the enemy.”

There are 2 ways to do a movie like this, 1 is the wrong way (looking at you Next), and 2 is the way this movie does it, and boy does it do it. This movie is a lot of fun from start to end, especially if you’re a fan of the action genre. You might think that a movie that constantly has to reset itself might get repetitive and stale, but I guarantee you this movie will not. The constant resets find a way to always be fresh and provide you with something new and exciting. The action and the movie itself is paced extremely well and there is much more comedy in this movie than you might expect, very well done, very witty humor. The marketing campaign for this movie has done it a huge disservice in how its portrays the theme and overall feel of the movie in the trailers. Tom Cruise is awesome and doubly so is Emily Blunt, for once we have a truly strong female character that doesn’t have to rely on a male counterpart to be as strong as she is. For a big chunk of the movie she is actually the one with the ability to win the war. If you have been waiting for that great summer time popcorn flick, then look no further. This movie is truly a fast paced actioned pack thrill ride full of fun all the way through. The only arguable weakness of the film in my opinion, which isn’t really a weakness, but I could see some viewers not liking it is the end. That’s not to say that the film has an unsatisfactory end, it just definitely takes the safer ending, instead of maybe going for the deeper darker option. All in all though, there is something her for everyone to love.

Review Score : 9 out of 10

Why some good movies flop!

We all been there. Been all omg I love that movie soo much, I hope they make like 12 more. Then Monday comes and that 150 million dollar budget movie made all of 17,485,931.12 at the box office. Horrendous. But if it was a great movie, then how could it do so badly? If twilight could make 800 million why cant this movie that you love, that’s actually good make at least what it cost to make? The simple answer is marketing.


All movies that have great opening weeks, do so because they have really good hype about them built up. They peaked the interest of the general public, and got them to come and spend their hard earned money. Then if that movie is really good, they keep making money week after week (a good amount is no more than a 55-60% drop in ticket sales). If it’s a bad movie, the next week will see a very sever drop off, but the real damage will be for any sequels of that movie, or for the actors and directors that made it. A great example is X-Men: First Class, which made about 300 million during its run, which is lower than a movie of that quality deserved, BUT the movie before it, X-Men: The Last Stand made 450 million. So even though First Class was a MUCH better movie, it had to try and win back fans that had become disenchanted with the franchise after the folly that was X-Men: The Last Stand. We can even see the further progression of this by the fact that so far X-men DOFP has been smashing every record set for it, because it was able to build off the success and most importantly QUALITY of the movie before it. That means that even if X-Men: Apocalypse is utter rubbish, its still going to rake in the dough on opening weekend.


Stand alone or original properties however are a different animal all together. They have no previous movie buss to work off of (for better of for worse). They only have the strength of their cast and crew and even more importantly, their marketing scheme. Lets take for example a movie I think was pretty decent in John Carter. That movie cost 250 million to make, and it in return it made a whooping ….284 million. That is down right terrible, like really a huge flop. The real question here is why. In my opinion this film was marketed wrong. The trailers gave the wrong idea and impression of what the film would actually be like as well as it didn’t do well enough to sell its cast that featured some much more marketable names than the lead role played by Taylor Kitsch. This lead to there being not much buzz about the movie and a total tank of an opening week.


Even right now, the movie Edge of Tomorrow keeps getting glowing review after review everywhere you look. Its rotten tomato score is in the 90’s (last I checked) and anyone who’s seen will employ you to go see it and see it a few times. But on its opening weekend it took in similar numbers to John Carter (not a good sign) and got its ass whooped by The fault in our stars AND Maleficent in its second week. Now, that’s not to say that there is no hope for the movie. With all the acclaim and buzz its getting I would be very surprised if it didn’t actually go UP in money on its second week, since I think TFIOS is pretty front loaded (nobody wants to cry themselves silly twice and PAY for it) and all the positive news about it should help at some point. This is just another great example of bad marketing of a good film. From the trailers most people think the movie is a cross between Ground hogs day and any generic sci-fi war movie. But it is anything but that.


One movie that may have been catching onto its fading buss, or growing negative word of mouth was the to be soon released Jupiter Ascending, which will now be released a full 7 months later in 2015. Of course that official reason for the push-back in date would never be said to be from fear of flopping, but if you followed the talk about the movie, it seemed to get more and more negative everyday. Hollywood does indeed pay attention to these trends, and they make no mistakes with which day they choose for a movies release, which means nothing short of disaster in their eyes would result in a change, let alone such a drastic one.


So what do you think? Do you think a bad marketing campaign can be blamed for a good movie flopping? Do you think Edge of Tomorrow can make a comeback next week and make the money it deserves? Or is it going to go down like some of the films before it? Leave a comment and let me know.


Review: The Fault in Our Stars

“Hazel and Gus are two teenagers who share an acerbic wit, a disdain for the conventional, and a love that sweeps them on a journey. Their relationship is all the more miraculous given that Hazel’s other constant companion is an oxygen tank, Gus jokes about his prosthetic leg, and they met and fell in love at a cancer support group.”

That gives this movie is much more whimsical sound to it than really exists. In reality this movie is really a heartfelt and at times heart breaking story of living and working through adversity, as well as the serendipity of life. Straight off the top, this movie is acted brilliantly, no one can say that they couldn’t empathize with the characters played by Shailene Woodley and Ansel Elgort (or any other character for that matter). Their portrayals are truly captivating and relatable. This movie also does its best to confront a few different issues, that alllllll people at some point in time can relate too, and that’s going to give it great mass appeal, while being grounded in some more specific issues like dealing with cancer and mortality. All of these various issues are tackled respectfully and in a way that really adds a lot of humanity to some issues and situations that can seem somewhat institutional otherwise. Every young girl leaving this movie is both going to be in tears, as well as wanting a boyfriend like Gus. The pacing here is done in a way that allows for a decent passage of time to pass without then feeling like the narrative is being rushed at any point. This movie genuinely tip toes on the edge of being one of those instant classics, while also looking like it will have the following and the legs to also be a hit at the box office where many movies like it before have had much critical and audience acclaim without the box office return they deserved (looking at you Spectacular Now (I really love that movie btw, and yes I went double brackets)). This is a movie that everyone old enough to grasp the weight of some of the issues should most definitely see. It is truly a heartfelt emotional roller coaster that goes higher than most, so you don’t mind too much the tears streaming down your face in the end.

Review Score : 8.5 out of 10